What happens between screen and print
The color you approve on screen is rarely the color that comes out printed. Not because of error — because of physics. Understand the path and what can be controlled.
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Bleed is not just 3mm
Every specification mentions 3mm bleed. But no one explains why — or what happens when that rule is applied without understanding the cutting process.
Ler artigoHow to evaluate a die supplier before closing a deal
The cutting die is the most critical asset of a carton package. Choosing the wrong supplier means rework that shows up in production, not in the budget.
Ler artigoThe invisible cost of a poorly prepared file
Every file error that reaches production has a cost that rarely appears in a report. But it is there — in time, material, reputation and next purchase decisions.
Ler artigoWhy international clients value packaging specialists
In the North American and Canadian market, the Packaging Development Specialist is a well-defined role. In Brazil, it is still confused with graphic designer. The difference matters.
Ler artigoWhen design and engineering need to negotiate
The most elegant package in the brief may be unfeasible at the die. The most efficient structure may compromise visual identity. The specialist who resolves this conflict adds real value.
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